On June 8th Evgeniya Osipova, the Project Director of ADG group, took part in the session "Comfortable Living Environment: good to great" within the official business agenda. Using "Mesto Vstrechi" neighbourhood centers as an example, she talked about company’s experience in the leisure concept implementation and attraction points creation. She also shared the way community is being created and why it is important for the project, business goals achievement and brand loyalty building.
At the "Mesto Vstrechi" booth Tanzilya Mostrapass, Director of Digital Transformation at ADG group, and Anna Petukhova, Marketing Director, shared the news of the project. On June 9th during the roundtable discussion "The Economics of Experience: Sports, Education and Entertainment" participants discussed the changing concepts of children's entertainment parks and sports entertainment and the emergence of new formats in these areas as well as the role of communities in brand promotion. The Future of Beauty – a panel discussion with the experts of the health & beauty retail and beauty industry in general – took place on June 10th.