12 November
ADG group to speak about future of operational marketing in retail at MAPIC 2018
Twitter Facebook Vkontakte
On 14 – 16 November, Cannes will host MAPIC 2018, the 23rd international retail property market trade fair, gathering together more than 8,500 participants and 800 exhibitors from 80 countries. A session on Russian retail will take place on the first day of the trade show. It will be opened by Grigoriy Pecherskiy, Managing Partner of ADG group, the developer of the largest retail project in Moscow — network of 39 neighbourhood centres. He will speak about a new approach to using big data on the behaviour of consumers in Moscow to enhance customer experience and the company’s loyalty program.
On 14 – 16 November, Cannes will host MAPIC 2018, the 23rd international retail property market trade fair, gathering together more than 8,500 participants and 800 exhibitors from 80 countries. A session on Russian retail will take place on the first day of the trade show. It will be opened by Grigoriy Pecherskiy, Managing Partner of ADG group, the developer of the largest retail project in Moscow — network of 39 neighbourhood centres. He will speak about a new approach to using big data on the behaviour of consumers in Moscow to enhance customer experience and the company’s loyalty program.

The main themes of MAPIC 2018 will be the new customer experience and transformation of consumption and business models in the age of digital technologies. On 14 November, participants of the Russia panel session on “How to Grow During On-demand Boom in Russian Retail?” will discuss the performance of the Russian market, investment opportunities and the best case studies. Speakers from ADG group, Cushman & Wakefield, Colliers International, Zenden and the Russian Council of Shopping Centres (RCSC) will share their views on the application of digital technologies in retail, the prospects for omnichannel and ways to generate traffic through smart positioning that takes into account location and modern design. At the session on Russian retail, Grigoriy Pecherskiy will talk about ADG group’s approach to creating a unique customer experience so as to generate stable footfall at neighbourhood centres.

ADG group’s managing partner will also take part in the international session on “New Operating Models: Innovative Solutions to Reinforce Shopping Centre Efficiency”, where speakers will discuss the transformation of operating models over the next 20 years, how landlords source start-ups to drive innovation and how Generations Y and Z have changed the rules on the market.

At the sessions, Grigoriy Pecherskiy will also speak about a new approach to the loyalty program for the ADG group’s network of neighbourhood centres that is based on big data analysis and personalized communication.

“In the age of the digital economy and the opportunities that technology opens up, it’s clear that personalization will be one of the key trends in retail. Generation Z is ready to sacrifice privacy for convenience: people already expect that their next communication with a company will take into account the previous experience. Having analysed these trends, we decided to make personalization the core of our loyalty program. Big data analysis allows our partners to compile detailed insights on customer needs, build personalized communications and offer visitors individual deals based on predictive analysis. As a result, we’ll be able to drive demand and motivated traffic to neighbourhood centres,” said Grigoriy Pecherskiy, Managing Partner, ADG group.

ADG group will also speak about progress in its project for a network of neighbourhood centres, which is now at the stage of active implementation: construction work is underway at 14 centres, with the first – the Angara neighbourhood centre – to open in spring 2019. The rest are scheduled to open in 2019 – 2020.

To arrange an interview or request comments from ADG group, please contact Maria Belnitskaya on m.belnitskaya@adggroup.ru or +7 985 390 67 36
-- NORMAL --
You might like
18 January
Tele2 to Open High-tech Stores in ADG group Neighbourhood Centres
21 November
ADG group at MAPIC 2018: neighbourhood centres to occupy vacant niche on local market
28 September
ADG Group and a PandaPark founder create new-style edutainment centers in the neighbourhood centres network
18 September
Moscow State Expertise approves 31 reconstruction projects of old movie theaters
16 August
PickPoint and ADG Group announce a strategic partnership and a new Click&Collect service for the neigbourhood centres network
03 August
ADG Group begins the construction of the second batch of neighbourhood centers in the network
28 April
The Network of Neighbourhood Centres at MAPIC Russia 2018
23 April
Construction plan approvals already given to 29 of 39 ADG group Network’s objects
21 March
Russian megaproject at MIPIM 2018: ADG group offers ‘Moscow on a plate’ to international investors
06 March
ADG group is going to present its ‘Moscow on a plate’ offer at MIPIM 2018
21 November
MAPIC 2017 review: ADG group's Neighbourhood Centres’ Network offers Moscow on a plate to international retailers and brands
14 November
ADG group at MAPIC 2017
23 October
CJ CGV and ADG group Announce New Cinema Network in Russia: Joint Venture Will Operate 33 new cinemas in Moscow
27 March
MIPIM-2017: New Development for a New City
23 March
ADG Group signs as new ICSC European Partner
23 January
The First Package Deal of the project: Lenta became the anchor tenant of the Neighbourhood Centres network
20 January
Exclusive interview of Grigoriy Pecherskiy to Kommersant
17 January
The project review by the Complex of urban planning and construction policy
19 December
ADG Group at MAPIC-2016
21 September
Movie theater 'Budapest' will be renovated
21 September
The project of 'Riga' cinema reconstruction in the North-East of Moscow is approved
21 September
In the 'Angara' cinema, after reconstruction, there will be a two-storey glass-paned lobby
09 September
The meeting on 'Sayany' movie theatre reconstruction
04 July
The architecture of 39 neighbourhood centres was first presented to the Mayor of Moscow at the Moscow Urban Forum
04 July
"How to work with local communities". Discussion at Urban Forum in the Manege Central Exhibition Hall
17 June
ADG Group will participate in Moscow Urban Forum

About the project

We reconstruct 39 soviet movie theatres in densely populated urban areas of Moscow, transforming them into modern neighbourhood centres — the meeting places for business and customers. We aim at creating a comfortable environment with qualitative shopping and leisure opportunities at the doorstep of 10 million Muscovites, living in between of the Third Ring Road and Moscow Ring Road.