26 May
Decathlon launches new format store in Moscow neighborhood center
Twitter Facebook Vkontakte
French sporting goods retailer Decathlon opened its first pop-up kiosk in Moscow which is located in the Mesto Vstrechi Angara (Meeting Place Angara) neighborhood center. The new format is a small shop with a click & collect service that will be open for the next five months.

The pop-up kiosk aims to provide a solution to the following: increasing brand awareness and market share around full format store nearby and also serving as a new meeting place for sporting activities in the neighborhood. Moreover, the pop-up kiosk will help Decathlon learn the needs and preferences of various groups of its key audience.

In the pipeline of the services to be launched are sports equipment rental and exciting workouts and training sessions for everyone on the rooftop of the neighborhood center.

In the pop-up kiosk, people will be able to buy seasonal goods (scooters, balls, rackets, etc.), new and innovative items for running, yoga, swimming, football and also order goods online for any of 70 kinds of sports with next day delivery or express 3-hour delivery from the nearest Decathlon hypermarket.

Decathlon and ADG group’s partnership is based on common values and ideology: both companies care about their customers’ needs, listen to their wishes, support an active lifestyle and find it very important to provide accessible goods and services close to people’s homes.

Anna Papaskiri, project director at ADG group, said:

“We are delighted that such companies as Decathlon support the strategy of creating a proper offer and formats that suit the location and local audience. ADG group provides big opportunities to brands – and it’s not only about square meters, but also about an omnichannel sales and communications strategy complemented with a program of activities, which is one of the favorite things of our neighbors.”

Decathlon, just like all the rest of ADG group’s business partners, receives comprehensive support: by means of the Mesto Vstrechi mobile app, visitors can learn about current offers and all the kiosk’s news will be available on the website and on social media. Also, ADG group will support the brand in indoor and outdoor communications.

In addition to that, to access the schedule of sports events that take place on the rooftop and register, people can use the Mesto Vstrechi mobile app and alldosport.ru website. All the training sessions are free of charge and will include such sports as yoga and hiking. Moreover, any visitor can become a running club member.

You might like
24 November
Developer & operator statements
06 August
Mesto Vstrechi Elbrus neighborhood center wins Best Completed Construction Project award 2021
02 August
A look at Moscow
24 July
Local spaces in big cities, a neighborhood approach to the future of shopping
05 July
Neighborhood centers in Moscow’s suburbs: new partnerships and new achievements in Q2
10 June
ADG group company became a participant of MAPIC Russia 2021 exhibition
05 June
ADG group participates in Gastreet 2021 international restaurant show
30 May
Focus on Neighborhoods: The Post-Covid Urban Dweller
24 May
Neighborhood Center «Mesto vstrechi Rassvet» has been shortlisted for Global RLI Award
08 April
Neighborhood centers in Moscow’s suburbs see recovery in footfall and become trendsetters for local brick & mortar industry
31 March
Mikhail Pecherskiy elected as member of ECSP Executive Board
07 January
Moscow becomes more local-centric: ADG group, a local retail developer, opened six public clusters in city’s suburbs in 2020
18 January
Tele2 to Open High-tech Stores in ADG group Neighbourhood Centres
21 November
ADG group at MAPIC 2018: neighbourhood centres to occupy vacant niche on local market
12 November
ADG group to speak about future of operational marketing in retail at MAPIC 2018
28 September
ADG Group and a PandaPark founder create new-style edutainment centers in the neighbourhood centres network
18 September
Moscow State Expertise approves 31 reconstruction projects of old movie theaters
16 August
PickPoint and ADG Group announce a strategic partnership and a new Click&Collect service for the neigbourhood centres network
03 August
ADG Group begins the construction of the second batch of neighbourhood centers in the network
28 April
The Network of Neighbourhood Centres at MAPIC Russia 2018
23 April
Construction plan approvals already given to 29 of 39 ADG group Network’s objects
21 March
Russian megaproject at MIPIM 2018: ADG group offers ‘Moscow on a plate’ to international investors
06 March
ADG group is going to present its ‘Moscow on a plate’ offer at MIPIM 2018
21 November
MAPIC 2017 review: ADG group's Neighbourhood Centres’ Network offers Moscow on a plate to international retailers and brands
14 November
ADG group at MAPIC 2017
23 October
CJ CGV and ADG group Announce New Cinema Network in Russia: Joint Venture Will Operate 33 new cinemas in Moscow
27 March
MIPIM-2017: New Development for a New City
23 March
ADG Group signs as new ICSC European Partner
23 January
The First Package Deal of the project: Lenta became the anchor tenant of the Neighbourhood Centres network
20 January
Exclusive interview of Grigory Pecherskiy to Kommersant
17 January
The project review by the Complex of urban planning and construction policy
19 December
ADG Group at MAPIC-2016
21 September
Movie theater 'Budapest' will be renovated
21 September
The project of 'Riga' cinema reconstruction in the North-East of Moscow is approved
21 September
In the 'Angara' cinema, after reconstruction, there will be a two-storey glass-paned lobby
09 September
The meeting on 'Sayany' movie theatre reconstruction
04 July
The architecture of 39 neighbourhood centres was first presented to the Mayor of Moscow at the Moscow Urban Forum
04 July
"How to work with local communities". Discussion at Urban Forum in the Manege Central Exhibition Hall
17 June
ADG Group will participate in Moscow Urban Forum

About the project

We reconstruct over 30 soviet movie theatres in densely populated urban areas of Moscow, transforming them into modern neighbourhood centres — the meeting places for business and customers. We aim at creating a comfortable environment with qualitative shopping and leisure opportunities at the doorstep of 10 million Muscovites, living in between of the Third Ring Road and Moscow Ring Road.