11 January
JYSK furniture and home furnishing store to open in Mesto vstrechi Sofia neighbourhood center
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A furniture and household goods shop of the Scandinavian brand JYSK is set to open in the Mesto vstrechi Sofia (Sofia meeting place) neighborhood center in the north of Moscow. The shop, which is an anchor in the Household category, occupies an area of 1200 m2.

Thanks to the partnership between ADG group and JYSK, residents of the Severnoye Izmailovo district in northern Moscow and other nearby districts will be able to buy high-quality furniture and household goods within walking distance from their homes to make them even more comfortable and stylish.

This cooperation between JYSK and ADG group was made possible thanks to the shared focus on common values, vision and strategy. Both companies see the comfort of visitors as their top priority and strive to take care of their needs and provide the best offering on the market.

Olga Parshikova, ADG group project director, said:

“When choosing partners, we rely on the requests of local residents. Today the household goods category remains one of the most in demand and it’s growing rapidly. We are delighted to be able to offer our neighbors a wide range of products at an affordable price and help them fill their apartments with stylish new items to create a cozy and functional space. We are sure that the Mesto vstrechi Sofia neighborhood center will become a local focal point, and the cluster of household goods with the JYSK anchor concept will become a place where people can always find all the necessary goods for the home.”

The opening of the JYSK store in Sofia inspired ADG group to implement the overall Sofia for Home concept, which envisages offering high-quality furniture and household goods for residents of the district and surrounding areas. The neighborhood center will become a first-choice place to purchase goods that create a comfortable and cozy atmosphere at home, fill it with warmth and help to organize every single zone of an apartment or a summer house in accordance with the idea of an ideal space for life.

The Mesto vstrechi Sofia neighborhood center – the largest premises in the ADG group’s chain – opened on December 10. The GLA of the center is 35 977 m2 with a plan to host up to 20,000 visitors daily.


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About the project

We reconstruct over 30 soviet movie theatres in densely populated urban areas of Moscow, transforming them into modern neighbourhood centres — the meeting places for business and customers. We aim at creating a comfortable environment with qualitative shopping and leisure opportunities at the doorstep of 10 million Muscovites, living in between of the Third Ring Road and Moscow Ring Road.