05 July
Neighborhood centers in Moscow’s suburbs: new partnerships and new achievements in Q2
Twitter Facebook Vkontakte
ADG group, a Russian development company, shared its results for the second quarter of 2021. As brick & mortar retail in Russia is still on the way to recovery as COVID restrictions are tightened again, the company’s chain of neighborhood centers has managed to showcase positive dynamics. The 8th center was launched at the end of May and rooftops opened to host open-air festivals and edutainment projects for kids and adults during the summer season, including yoga classes and training sessions in partnership with sports retailer Decathlon.

New openings

On May 27, the Mesto Vstrechi Sayany (Sayany Meeting Place) neighborhood center opened in the South East of the city to become the 8th site in the chain. The Sayany cinema was built in 1981 but after the collapse of the Soviet Union, it was used as a furniture shop. Later in the ‘00s the building was shut down as it was no longer safe and did not meet fire safety requirements. Thanks to the reconstruction, it has been given a second lease of life.

This peaceful and cozy neighborhood center will become the new place-to-be for locals with a variety of edutainment activities and leisure facilities. There will also be a family restaurant, regular lectures, and creative masterclasses for all ages. The historical cinema function will also be restored with a new four-screen multiplex. The new movie theatre will present a state of the art, next generation cinema with ultra-modern screen and sound technologies, full recliner seating, automated ticketing systems and “u-choose” food and beverage areas. Moreover, here people can buy all the essential goods within walking distance from home.

Grigory Pecherskiy, Managing partner of ADG group commented:

«Mesto Vstrechi Sayany is our eights neighborhood center. We continue to develop our chain and at the same time improve the quality of life in Moscow suburbs, which helps our city become a modern megapolis with a highly developed and human-centered infrastructure»

Amazing rooftops for locals

May saw the grand opening of rooftops in all neighborhood centers. They offer a unique space for Moscow’s suburbs that will host lectures, masterclasses and open-air cinema through the entire summer season. During the opening festival weekend, guests could visit a DIY zone to create their own piece of art and contribute to the little community garden beds located right there, providing a sense of community and connection to the environment.

On the rooftops, people can also use sunbeds to relax or even work remotely and order food from restaurants in the neighborhood centers. There is also a workout zone and special playground for children. Throughout the season, rooftops will be used as locations for themed markets and open-air festivals, music concerts and art spaces.

On the rooftops, people can also use sunbeds to relax or even work remotely and order food from restaurants in the neighborhood centers. There is also a workout zone and special playground for children. Throughout the season, rooftops will be used as locations for themed markets and open-air festivals, music concerts and art spaces.

Partnerships and collaborations

French sporting goods retailer Decathlon opened its first pop-up kiosk in Moscow located in the Mesto Vstrechi Angara neighborhood center. The new format is a small shop with a click & collect service that will be open for five months. It aims to increase brand awareness and market share around the full-format store nearby and serve as a new meeting place for sporting activities in the neighborhood.

The list of services provided includes sports equipment rental and exciting workouts and training sessions for everyone on the rooftop of the neighborhood center – including yoga classes and special workouts for mothers with kids. In the pop-up kiosk, people will be able to buy seasonal goods, new and innovative items for running, swimming, yoga, football and also order goods online for any of 70 kinds of sports with next day delivery or express 3-hour delivery from the nearest Decathlon hypermarket.

In June, recycling containers were installed in neighborhood centers. This is a collaboration with Russian environmental charity Sobirator, which helps to recycle rare types of secondary raw material such as pens, markers, corks, plastic cards, batteries, pill blisters, toothbrushes and bottle caps. This way more people will be able to get into a sustainable lifestyle and all the materials will be used or recycled responsibly – for example, corks are used for creative upcycling activities.

You might like
03 November
Meeting Place Orbita – reinventing a historical point of attraction
28 October
Eat Market to partner with the ADG group Meeting Place project
13 October
Meeting place Baikonur – new neighbourhood centre by ADG group
20 September
Maxim Karbasnikoff spoke at the NatMall 2022 conference
19 July
“Da!” discounters will be opened in “Mesto vstrechi” neighborhood centers
22 April
“Mesto Vstrechi Yantar” neighborhood centre won CRE Awards 2021
19 January
Outlook 2022: It is more important than ever to follow your audience
11 January
JYSK furniture and home furnishing store to open in Mesto vstrechi Sofia neighbourhood center
28 December
Four KARO multiplex cinemas to open on December 30th in Mesto Vstrechi neighborhood centers
24 November
Developer & operator statements
06 August
Mesto Vstrechi Elbrus neighborhood center wins Best Completed Construction Project award 2021
02 August
A look at Moscow
24 July
Local spaces in big cities, a neighborhood approach to the future of shopping
10 June
ADG group company became a participant of MAPIC Russia 2021 exhibition
05 June
ADG group participates in Gastreet 2021 international restaurant show
30 May
Focus on Neighborhoods: The Post-Covid Urban Dweller
26 May
Decathlon launches new format store in Moscow neighborhood center
24 May
Neighborhood Center «Mesto vstrechi Rassvet» has been shortlisted for Global RLI Award
08 April
Neighborhood centers in Moscow’s suburbs see recovery in footfall and become trendsetters for local brick & mortar industry
31 March
Mikhail Pecherskiy elected as member of ECSP Executive Board
07 January
Moscow becomes more local-centric: ADG group, a local retail developer, opened six public clusters in city’s suburbs in 2020
18 January
Tele2 to Open High-tech Stores in ADG group Neighbourhood Centres
21 November
ADG group at MAPIC 2018: neighbourhood centres to occupy vacant niche on local market
12 November
ADG group to speak about future of operational marketing in retail at MAPIC 2018
28 September
ADG Group and a PandaPark founder create new-style edutainment centers in the neighbourhood centres network
18 September
Moscow State Expertise approves 31 reconstruction projects of old movie theaters
16 August
PickPoint and ADG Group announce a strategic partnership and a new Click&Collect service for the neigbourhood centres network
03 August
ADG Group begins the construction of the second batch of neighbourhood centers in the network
28 April
The Network of Neighbourhood Centres at MAPIC Russia 2018
23 April
Construction plan approvals already given to 29 of 39 ADG group Network’s objects
21 March
Russian megaproject at MIPIM 2018: ADG group offers ‘Moscow on a plate’ to international investors
06 March
ADG group is going to present its ‘Moscow on a plate’ offer at MIPIM 2018
21 November
MAPIC 2017 review: ADG group's Neighbourhood Centres’ Network offers Moscow on a plate to international retailers and brands
14 November
ADG group at MAPIC 2017
23 October
CJ CGV and ADG group Announce New Cinema Network in Russia: Joint Venture Will Operate 33 new cinemas in Moscow
27 March
MIPIM-2017: New Development for a New City
23 March
ADG Group signs as new ICSC European Partner
23 January
The First Package Deal of the project: Lenta became the anchor tenant of the Neighbourhood Centres network
20 January
Exclusive interview of Grigory Pecherskiy to Kommersant
17 January
The project review by the Complex of urban planning and construction policy
19 December
ADG Group at MAPIC-2016
21 September
Movie theater 'Budapest' will be renovated
21 September
The project of 'Riga' cinema reconstruction in the North-East of Moscow is approved
21 September
In the 'Angara' cinema, after reconstruction, there will be a two-storey glass-paned lobby
09 September
The meeting on 'Sayany' movie theatre reconstruction
04 July
The architecture of 39 neighbourhood centres was first presented to the Mayor of Moscow at the Moscow Urban Forum
04 July
"How to work with local communities". Discussion at Urban Forum in the Manege Central Exhibition Hall
17 June
ADG Group will participate in Moscow Urban Forum

About the project

We reconstruct over 30 soviet movie theatres in densely populated urban areas of Moscow, transforming them into modern neighbourhood centres — the meeting places for business and customers. We aim at creating a comfortable environment with qualitative shopping and leisure opportunities at the doorstep of 10 million Muscovites, living in between of the Third Ring Road and Moscow Ring Road.