Embodiment of the local community’s identity and neighbourhood uniqueness

Our Brand-shop proposes a selection of qualitative apparel for customization at a democratic price. Collection design was created based on the neighbourhood visual identity; community members can make any piece unique by customizing it at the shop’s print-bar.

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About the project

We reconstruct 39 soviet movie theatres in densely populated urban areas of Moscow, transforming them into modern neighbourhood centres — the meeting places for business and customers. We aim at creating a comfortable environment with qualitative shopping and leisure opportunities at the doorstep of 10 million Muscovites, living in between of the Third Ring Road and Moscow Ring Road.